How to Export GA4 Conversions to Google Ads

Google Analytics 4 (GA4) is a powerful tool used to track and analyze various conversion events that occur on your website. On the other hand, Google Ads is an essential platform to track and optimize your advertising performance. Exporting GA4 conversions to Google Ads allows you to leverage the conversion data from GA4 to enhance your advertising campaigns and make more informed decisions. In this article, we’ll walk you through the steps to successfully export GA4 conversions to Google Ads.

Step 1: Ensure Access to Google Analytics 4 and Google Ads Accounts

First and foremost, make sure you have access to both your Google Analytics 4 and Google Ads accounts. You can log in to the relevant accounts through the Google Analytics and Google Ads websites.

Step 2: Set Up Conversion Events in Google Analytics 4

Before exporting conversions to Google Ads, you need to set up the conversion events you want to track in Google Analytics 4. For example, you may want to track a conversion event when a purchase is made on your website or when a user signs up for your newsletter.

  1. Sign in to your Google Analytics 4 interface.
  2. Navigate to the “Events” section in the left menu.
  3. Go to the “Event Manager” page and click the “New Event” button.
  4. Define your conversion event: add a name, description, target pages, etc.
  5. Set up the trigger conditions for your conversion event and save it.

Step 3: Link Your Google Ads Account

To export conversion events from Google Analytics 4 to Google Ads, you need to link your Google Analytics 4 and Google Ads accounts.

  1. In your Google Analytics 4 interface, go to the “Admin” section.
  2. Click on “Google Ads Linking.”
  3. Click the “New Link Group” button.
  4. Select your Google Ads account and follow the on-screen instructions to establish the link.

Step 4: Export Conversions to Google Ads

Once you have successfully linked Google Analytics 4 with Google Ads, you can proceed to export the conversion events.

  1. Go back to the “Events” section in your Google Analytics 4 interface.
  2. Switch to the “Conversions” tab.
  3. Click on the “Export conversions to Google Ads” option.
  4. Choose the relevant conversion events you want to export and click “Export.”
  5. Note that it might take a few hours for the conversions to be available in Google Ads.

Step 5: Verify Conversions in Google Ads

Finally, you should verify that the exported conversion events are available in your Google Ads account.

  1. Sign in to your Google Ads account.
  2. Click on the “Settings and Setup” icon.
  3. Go to the “Conversions” section.
  4. Switch to the “Conversion Actions” tab.
  5. You should see the conversion events imported from Google Analytics 4.
  6. Make sure the status of the imported conversions is marked as “Active.”

It’s important to remember that conversion data is a crucial component for tracking and optimizing your advertising efforts in Google Ads. Regularly review the data and analyze your campaigns to make informed decisions. With the relevant data at your disposal, you can effectively manage your ad budget and strategies for improved campaign performance.


Exporting GA4 conversions to Google Ads is a valuable practice to enhance the efficiency and effectiveness of your advertising campaigns. By linking these two powerful platforms, you can gain deeper insights into user behavior and engagement, leading to more targeted and successful advertising efforts. Stay proactive in monitoring your data and adjusting your strategies as needed to achieve your advertising goals effectively. Always keep yourself updated with any changes in Google Analytics 4 and Google Ads to ensure you’re making the most of their features for better business outcomes.

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